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Marketing Platform
Contributed to the enhancement of a digital marketing platform by refining its UI and aligning its design system with other products in the ecosystem. The goal was to improve usability, maintain consistency, and support future scalability.
React
MUI
Tanstack Query
GraphQL
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Marketing Platform Enhancement — UI Refinement & Ecosystem Integration
Contributed to the enhancement of a digital marketing platform by refining its UI and aligning its design system with other products in the ecosystem. The goal was to improve usability, maintain consistency, and support future scalability.
My Contributions
- UI Refinement: Polished interface elements to improve clarity and user experience across key modules
- Design System Alignment: Standardized styling and components to match the broader product ecosystem
- Component Reusability: Refactored sections into shareable components to accelerate future development
- Cross-Platform Consistency: Ensured visual and functional coherence with other internal tools and platforms
Tech Stack
- React: Framework for optimized rendering
- Tailwind CSS: Utility-first styling for rapid UI iteration
- Shared Component Library: For consistent design language across products
Outcome
The enhancements improved user experience, reduced design fragmentation, and enabled faster iteration for future features. The standardized component architecture also supported better collaboration across teams.