Corporate Landing Page
A responsive landing page designed to highlight products within the [REDACTED] ecosystem, built for clarity, performance, and brand alignment.
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Corporate Landing Page Revamp — Brand Reimagining & UI Standardization
A full-scale revamp of a corporate landing page to align with a newly reimagined brand identity. The project involved updating visual assets, messaging, and layout to reflect the product’s evolved positioning while ensuring performance, consistency, and responsiveness across devices.
Project Context
As part of a broader rebranding initiative, the landing page was redesigned to incorporate:
- A new color scheme, typography, and UI/UX assets
- Updated copywriting and messaging
- A refreshed visual identity across all digital touchpoints
My Contributions
- Section Development: Built modular sections of the landing page using reusable components to ensure consistency across similar content blocks
- Styling Standardization: Refactored and tweaked styles authored by other team members to align with design guidelines and maintain a unified visual language
- Team Support: Assisted junior developers with implementation challenges and guided them on best practices for asset usage and layout structure
- Brand Integrity: Ensured correct usage of branding media, logos, and visual assets throughout the site
- Shared Login Consistency: Helped maintain a seamless shared login experience across multiple products within the ecosystem
- Responsive Design: Verified and optimized layout behavior across mobile and desktop devices for a smooth user experience
- Asset Optimization: Used photo editing tools to compress and optimize images, improving page load times without compromising visual quality
Tech Stack
- Next.js: Framework for building performant, scalable React applications
- Tailwind CSS: Utility-first styling for rapid UI development and consistency
- Photo Editing Tools: Used for asset compression and optimization (e.g., Affinity Designer, Affinity Photo)
Outcome
The revamped landing page delivered a cohesive and modern brand experience, improved performance across devices, and laid the groundwork for future scalability. It also strengthened internal development workflows through standardized components and collaborative support.